Wednesday, 9 March 2011
"We believe you shouldn’t judge a book by its cover, but you can judge your favourite drink by its label. Vitaminwater is crowdsourcing its next flavour through the launch of their Flavorcreator app on Facebook, marking the first time that fans of Vitaminwater can collaborate to create the next flavour.
Vitaminwater enthusiasts will have the opportunity to name the flavour, write the bottle copy and design the label via a contest with the winner or winning team receiving a $5,000 prize from Vitaminwater."
great branding exercise for vitamin water. Fantastic striking visuals by Access Agency